We often get told, we don’t really need this new media. After all, we are just doing ok without it so far. But then when we ask them: aren't you worried that you might miss out on new leads and methods of getting in front of the right people at the right time? You might miss out on some very valuable customers? When all the major brands worldwide – from Fortune multinational companies to the small 1 man bands around the corner are benefiting from it, aren't you willing to give it a try and out of curiosity that there might be some merit in it for your business?